'FNaF AR' company Illumix reveals two new AR platforms

Illumix is introducing new software. Image Credit: Illumix

Illumix, the company known for developing “Five Nights at Freddy’s AR Special Delivery,” recently updated their website to include information regarding two new AR platforms. One will specialize in the development of augmented reality entertainment products, while the other is designed for ecommerce. The applications are exclusive to commercial brands and have no known connections with “Five Nights at Freddy’s” besides marketing.

With this new software, Illumix plans to foster augmented reality experiences outside of the “Five Nights at Freddy’s” series. In an interview with Comic Book Resources (CBR) last year, CEO of Illumix Kirin Sinha confirmed that the company would be taking on new projects going into 2021. 

“We're certainly going to be releasing new titles in the future and we're working on that in the background, '' Sinha said. “We're also very actively engaging third-parties with the AR platform that we've built and so that's also something to look forward to sometime next year.”

But the prospect of e-commerce is new to Illumix whose main concern prior to 2020 was on providing a source of recreation. This was supported by the former look of their website which featured robots and superheroes that are absent from the updated look. Variety, an entertainment news organization, met with Sinha to discuss how her perception of augmented reality changed over the course of a year. 

Illumix wants to expand past Five Nights at Freddy's. Image Credit: Illumix

“Prior to COVID, we were very focused around the gaming media and entertainment sectors as the major application for AR,” Sinha said. “But what COVID did was open up a whole new sector that we really hadn’t considered inside the world of e-commerce, and retail brands who were looking for a new way to reach their customers.”

Illumix has yet to release their planned gameplay update for “Five Nights at Freddy’s AR Special Delivery” that was promised last month. As of April 30, 2021 the company has been silent on social media with the website update being their only activity. Only a single screenshot of the update and some background data on Twitter are available at this time.